The full list
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10,468
companies on this week's list
Between them they have 13,429 approved products waiting to go on sale.
| Your share of it | Companies | Products |
|---|---|---|
| Physical goods only | 4,676 | 7,348 |
| Software and services only | 2,981 | 5,063 |
| Both | 1,132 | |
| Other trades - construction, transport, professional services | 1,679 | |
| All of them, in one subscription | 10,468 | 13,429 |
The four rows do not overlap and add up to the total. A company selling both appears once, on the Both row.
Every entry gives you
- Company name and full postal address
- Product name and a plain description of what it is
- The trade it belongs in - every record carries one, so the list can be filtered to any trade you sell into
- The date it was approved
- The deadline it must be on sale by
- How many times that company has already delayed
What is not included: contact emails and phone numbers. The government records carry a company's postal address only, so there are no email addresses or telephone numbers in this data and none are invented.
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Why the clock matters
- A company registers a name for a product it has not started selling.
- The government checks it and approves it, in a batch, every week.
- From that day it has six months to get the product on sale, or it loses the name. It can ask for more time, up to five times, and we tell you who has already asked.
These companies are not considering a launch. They are committed to one, on a deadline, and right now they are ordering packaging, tooling, freight, print and shelf space.
What you do with it
- Reach a company before it has chosen a supplier. The name is approved but nothing is on sale yet, so the packaging, the printing and the freight have usually not been bought.
- Know which trades are about to order, and roughly how much. Every record says what the product is and what aisle it belongs in, so you can see where the work is going this month.
- See who is on a deadline and who has been stalling for years. Each company shows how many times it has pushed its date back. Nought means they are moving; five means they are not.
- Work a list of named companies with addresses instead of guessing who to call.
This week, by trade
Companies with an approved product waiting to go on sale. Compiled 18 August 2026.
How many are stalling
A company that cannot make the deadline can ask for more time, up to five times. The more often it has asked, the less likely it is to be buying anything soon, so this tells you who to call first.
| Times they asked for more time | Products | Share |
|---|---|---|
| Never asked for more time | 9,584 | 71.4% |
| Asked once | 1,584 | 11.8% |
| Asked twice | 625 | 4.7% |
| Asked three times | 691 | 5.1% |
| Asked four times | 405 | 3.0% |
| Asked five times - the limit | 540 | 4.0% |
What you get for every entry
| Company | Name and full postal address |
|---|---|
| Product | The brand name and a plain description of what it is |
| Trade | What aisle it belongs in, in ordinary words |
| Days left | How long until they must be selling |
| Delays | Whether they have pushed the deadline back before |
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